Marketingis the process by which companies create customer interest in products or services. Itgenerates the strategy that underlies sales techniques, business communication, and business development.Itis an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.
Marketingis used to identify the customer, to keep the customer, and to satisfy the customer.With the customer as the focus of its activities, itcan be concluded that marketing management is one of the major components of business management.Marketingevolved to meet the ecstasy in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries. The adoption of marketing strategiesrequires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable.
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