ACTIVIDAD UNIDAD 4. PARTE A. PATRONES DE ORGANIZACION DE UN PARRAFO

Definition: Cause-branding

Cause Branding:

“Cause branding” today is most affiliated with Cone, Inc as a term for one of their marketing strategies. Although remarkably similar to cause-marketing, there are a few subtle differences.

Definition: For the most part, cause branding and cause-marketing share the same definition: A potentially profit-making initiative by a for-profit company or brand to raise awareness, money, and/or consumer engagement in a social or environmental issue. Cause branding additionally attempts to create a permanent association between the company or brand and that issue in the eyes of the consumer.

Purpose: The same as cause-marketing, to raise money and awareness for the company and the cause and to increase engagement with a company’s brand or product. As aforementioned, cause branding additionally looks to take a brand or company and make it synonymous with a cause or partnership.

Attributes: Also the same, at its core cause branding has three major components:

(1) A product, often [but not always] a tangible item that can be bought and sold

(2) A partnership between the corporation behind that product and a non-profit or cause-based institution

(3) And a way to generate for profit

Results: Also the same (enhanced brand/company engagement, improved employee loyalty, more positive corporate reputation, and increased donations and involvement with the partnered non-profit.)

Examples:

Brand/Company: Ben & Jerry’s – Cause: the environment

Brand/Company: National Football league – Cause: community development (United Way)

Brand/Company: Lee Jeans – Cause: breast cancer (Susan G. Komen Breast Cancer Foundation)

The fact that one cannot see or hear these company names and not make these associations is a sign of successful cause branding.

Unidad 4
Patrones de Organización de un Párrafo
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DEFINICION:

CAUSE BRANDING (MARCA CON CAUSA)

Una iniciativa  potencialmente lucrativa realizada por una empresa con fines de lucro para elevar la conciencia del consumidor en relación a un problema social o ambiental. Adicionalmente se “marca con causa” intenta crear una asociación permanente entre la empresa o marca y esa cuestión en los ojos del consumidor.

MARCADORES:

Definition, additionally attempts