taller final

[Endomarketing: Essay on possibilities of innovation in nursing management]

Weirich CF, Munari DB, Bezerra AL.

Faculdade de Enfermagem, UFG. claci@cultura.com.br

Abstract

This article is aimed at presenting endomarketing as a tool for nurses in the management process, taking into account the current context of changes in the healthcare sector, which also requires the development of skills that are directly related to the introduction of new technologies and ways of work organization . Our reflection leaves some important points to be analyzed by nurses and educators in the search for better ways and alternatives for educating nurses who will have greater professional satisfaction and competence to manage the healthcare services. The big challenge of endomarketing is, therefore, to combine the aims and interests of the internal public with the needs and expectations of the external public in the organization.


PMID: 16047832 [PubMed - indexed for MEDLINE]


tomadode:http://irenedemiguel.blogspot.es/1233274980/

VERBOS:

ADVERBIOS:

ADJETIVOS:

ARTICULOS:

PREPOSICIONES

Conjuncione:

Cognados verdaderos:

Cognados falsos:

Sufijo:taking(ing)

Prefijo:healthcare

1: This article is aimed at presenting endomarketing as a tool for nurses in the management process, taking into account the current context of changes in the healthcare sector


Frase nominal

nucleo

Frase verbal

2. . Our reflection leaves some important points to be analyzed by nurses and educators in the search for better ways and alternatives for educating nurses who will have greater professional satisfaction and competence to manage the healthcare services.

3. . The big challenge of endomarketing is, therefore, to combine the aims and interests of the internal public with the needs and expectations of the external public in the organization



Identificacion de palabras:

Aimed: Main Entry: 1aim

Pronunciation: \ˈām\

Function: verb

Etymology: Middle English, from Anglo-French aesmer & esmer; Anglo-French aesmer, from a- (from Latin ad-) + esmer to estimate, from Latin aestimare

Date: 14th century



Current :Main Entry: 1cur•rent

Pronunciation: \ˈkər-ənt, ˈkə-rənt\

Function: adjective

Etymology: Middle English curraunt, from Anglo-French corant, present participle of cure, courre to run, from Latin currere — more at CAR

Date: 14th century



Tiempo verbal: presente en voz pasiva

Idea principal: El articulo esta dirigido a presentar el endomarketing o mercadeo interno como una herramientas para las enfermeras ubicada dentro de los procesos gerencias, su contexto y cambios en el sector salud, asi como el desarrollo de nuevas herramientas y la introducción de nuevas tecnologías y vías para el trabajo de la organización. Lleva a reflexionar tanto a las enferemeras como a los educadores del sector a buscar las mejores alternativas que logren las satisfacción del los clientes del sector salud.



ESTRATEGIA DE LECTURA

Prediccion: (busca un articulo que tenga una imagen que te ayude a predecir)



Skimming:

• Palabras claves:

• Palabras que se repiten:

PREDICCION:

EN LA IMAGEN SE OBSERVA COMO EL CAPACITAR, ADIESTRAR AL EQUIPO DE TRABAJO PUEDE CONLLEVAR AL MEJOR FUNCIONAMIENTO DE LA ORGANIZACIÓN

PALABRAS CLAVES:ENDOMARKETING, CHANGES, management process, NURSES,

Palabra que se repite: endomarketing,the, a

 
 
 

 

 

 

Philip Kotler (born 27 May 1931 in Chicago) is the S.C. Johnson & Son Distinguished

Philip Kotler (born 27 May 1931 in Chicago) is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.

He received his master's degree at the University of Chicago and his PhD at Massachusetts Institute of Technology, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.

Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and Marketing: An Introduction and they are also widely used in the world.

Kotler developed new concepts in marketing including demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.

Kotler has been consulted by many large companies, including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, Samsung,Coca cola, Hyundai and Motorola — in the areas of marketing strategy, planning and organization, and international marketing.

He presents seminars in major international cities around the world on the latest marketing developments to companies and other organizations.

tomado de: en.wikipedia.org/wiki/Philip_Kotler

Scanning: (Preguntas puntuales sobre fechas, sitios, etc) (utiliza una biografia referente a algun autor de tu area de experticia))

•

• Marcadores de tiempo:

• Marcadores de secuencia

1.-Donde nació Kotler?

His born in Chicago

2? Que dia y año nació Kotler?

Kotler born27 May 1931

3.- De que area es profesor Kotler?

Internacional Marketing

4 A cuales empresa Kotler ha prestados servicios de consultoria?

Kotler has been consulted by many large companies, including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, Samsung,Coca cola, Hyundai and Motorola

Marcadores de definicion: that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.



• Marcadores de tiempo: 27 May 1931

•

• Marcadores de secuencia: lates

4. Reflexion Final del curso:

Ingles instrumental a mi manera de ver da los conocimientos básicos para poder entender un texto, su idea principal, a lo que se desea llegar.

De igual la unión con el área de la informática, y el conocimiento adquirido en la realización de blog, y el llevar a cabo las actividades en el, esa parte me pareció estupenda para dar seguimiento.